Friday, August 28, 2009

Rug Fanatic Commercial shoot

photo by Susan Farley
Kassandra Geddes, Rug Fanatic's owner and creator of custom-made rugs

photo by Susan Farley
Fun and mysterious photo tableaus for various rugs

photo by Susan Farley
Spontaneous, lively story-telling at home of rug designer Kassandra Geddes

Kassandra Geddes, is an innovative and creative rug designer who has a selection of her personalized rugs in her home. I was asked to create a fun, lively commercial campaign for Kassandra to be launched at a recent home design show in NYC.
The ideas for images flowed with the inspiration of each rug and mood. We experimented and took chances culminating in a creative photographic depiction of the energy of the rugs and the designer.

It was a fun shoot involving dynamic rugs, a creative and unique rug designer and two cats Cassandra and Autumn.

More photos from the shoot may be seen at under the portfolio New Commercial Work.